Fake Meat? The Personal Computer was a Fad

In the world of innovation, replacing the incumbent’s desirable product with something different is a challenge only a few startups survive. And while many die along the way, the disruption wins in the end.

Clay Christenson taught us exponential growth comes from taking new products to unhappy customers of existing products. i.e. PCs to people who could not leverage mainframes. (See Latent Demand)